New Brand Design Identity

The rebranding of our business has given us greater brand recognition in the industry and our clients. New customers and old have been impressed with our new logo and reinvigorated way General Laser approaches its business services delivery. General Laser have always been the industry trusted partners and our new logo reflects this new energy, creativity and flair that we harness.

The last piece of the brand identification process fell into place recently with our head office and manufacturing plant in Sunshine West Victoria receiving a face-lift by way of a freshly painted in our new corporate brand identification colours building frontage and brand signage display.

The end result has made a real impact, our street presence is visually stronger and locating us at street level much easier. Visitors to our office have made complimentary remarks about the visual impact and ease of identifying our factory from others which is part of the make-over objective, anything that makes it easier for our clients is what we are about. We are delighted with the positive response and impact our new logo is having on our business, we still get excited each time we look at it as we arrive or leave work each day. An investment well made as it will serve our business well into the future and continue to grow brand loyalty as we demonstrate to our clients the importance of customer service backed by a quality product, made-to-order delivered on time to budget.

Thanks to everyone who has commented on our brand transition brand identification update,
we look forward to being of service to you and guarantee you will always receive the best possible.

Thanks to Robert Kelzke KG Advertising Melbourne – the creator of our new brand identity. We highly recommend Robert for all your brand identity and marketing support requirements. You can contact him via website:, phone directly 0449 590 669 or email: